About our Wholesale Program

Built on years of experience combined with a love for coffee, a passion for design, and an appreciation for community, our wholesale program is built with one goal in mind: to help you succeed. By sourcing incredible coffee through multiple partners at origin, roasting it to exacting standards, and shipping it to our partners fresh, we make serving excellent coffee easy. And we approach every new customer with the same enthusiasm and passion, working hard to make sure that your coffee project is customized to fit your particular needs.

Different ways to do Wholesale with us

We love coffee and we love sharing coffee with people. One of our great joys at Red Rooster is building relationships with our wholesale partners. We offer a full spectrum of award winning, transparently traded, expertly processed coffees, that are roasted with care. Need bright, lively and fruit forward coffees? We've got you covered. Need approachable, chocolatey and nutty coffees? We've got those too.


  • SCA Certified Training

  • High End Equipment Sales

  • Certified Organic Offerings

  • Sustainable Packaging

Create Shelf Envy

Grocery Stores

Take your store’s coffee selection to a new level. Each of our selections is dressed with beautifully designed art, hand printed on biodegradable coffee bags, filled with award-winning coffee and shipped fresh to your store. The bright and eye-catching designs will draw your customers in, while the taste of our delicious coffee will keep them coming back for more. Whether you’re looking for a few go-to blends or a dazzling array of unique single origins, we have you covered.

Sell Our Signature Coffees

Serve with Pride

Cafes & Restaurants

Red Rooster offers a full line of exquisite single-origin coffees and blends for your cafe or restaurant. If you're thinking of opening a new cafe, looking to switch coffees, or simply thinking of adding a new roaster to your coffee service, we offer extensive options. All of our coffees come with beautiful posters, farm information, info cards and unique branding. Plus, we can help take the headache out of buying equipment and designing a welcoming and easy to use coffee space. Contact us early in your process to take advantage of our free consulting services.

Signature Blends:

Farmhouse Blend
Funky Chicken
4&20 French Roast
Old Crow Cuppa Joe
Seasonal Single Origins

Learn from the Pros

Barista Training

One of our greatest joys is teaching people about coffee and training new baristas! We love to introduce people to the complex and exciting world of coffee. Our intensive two-day Coffee 101 and Espresso 101 are supported by our team of dedicated coffee professionals whose only goal in life is to help make your cafe great!

Join our growing list of exceptional cafe partners to take advantage of our training and consulting programs.

  • Cupping
  • Recipes
  • Manager Training
  • Equipment Training

Build the Dream Cafe

Equipment Sales

For many coffee shops, the espresso machine is the backbone of the business, helping to create a beautiful space while providing delicious specialty drinks to loyal clientele. Red Rooster offers discounts on top of the line espresso machines as part of our full service coffee program. All of our machines are sold with installation and technical support packages, along with the peace of mind that comes with knowing that you are serving superior coffee on a top of the line machine. We offer extremely competitive prices on equipment, so if you're thinking of starting a cafe, contact us before purchasing a machine.


  • Discounted Prices
  • Installation
  • Technical Support

Espresso Machines

  • Slayer
  • La Marzocco
  • Nuova Simonelli

Batch Brewing

  • Fetco
  • Wilbur Curtis

Manual Brewing

  • Hario
  • Chemex
  • Aeropress

Here to help

Consulting Services

Our goal at Red Rooster is to assist our customers in any way we can. We offer free consulting for all of our restaurant and cafe clients and we take all questions, large or small. Whether you’re an experienced coffee pro or just starting out, we recommend taking all three of our class offerings - Espresso 101, Coffee Fundamentals, and Brewing 101.

All of our clients receive open-ended consultation just by purchasing our coffee. Our customer service is designed to make sure that you are supported in every facet of your coffee program.

Class Offerings

  • “We work hard and your coffee gets me up and going everyday so I can kick my day off right! I love seeing you guys grow and love introducing RR to my friends. Truly a hit every time!”

    Daniel O.

  • “Thanks Red Rooster! And thank you for serving your community and treating your employees and coffee farmers right!”

    Rachel D.

  • “I just received my Trust the Process box set. This was first I tried, and wow!”

    Collin C.

  • “How the heck do you guys do it?? I've been a coffee maven since forever and bought some of the highest rated coffees in the world and you guys ROCK IT!”

    Todd M.

In the Press

Top 30 Coffees 2015-2023 on Coffee Review and 50+ coffees scoring over 90.

  • Ethiopia Dinkalem Ademe Wush Wush Natural

    Cleanly fruit-toned, crisply chocolaty. Date, pomegranate, cocoa nib, maple syrup, fresh-cut oak in aroma and cup. Sweet structure with high-toned, balanced acidity; viscous, syrupy mouthfeel. Long, resonant, flavor-laden finish.

  • Ethiopia Worka Sakaro Brew Bag

    Bright, deeply fruity. Dried plum, cocoa nib, mandarin zest, freesia, oak in aroma and cup. Sweetly tart structure with crisp, citrusy acidity; very viscous, syrupy mouthfeel. Pleasing long finish consolidates to notes of dried plum and cocoa nib.

  • Bolivia Manantial Gesha

    Richly aromatic, floral-toned. Magnolia, cocoa nib, cane sugar, red plum, nutmeg in aroma and cup. Elegantly sweet structure with delicate, bright acidity; silky, vibrant mouthfeel. Flavor-saturated finish centered around notes of magnolia and cocoa nib, complicated by undertones of nutmeg.

  • Ethiopia Uchoro Nansebo Washed

    Elegantly bright, very balanced. Apricot, honeysuckle, almond brittle, dark chocolate, cedar in aroma and cup. Richly sweet structure with floral acidity; lively, silky mouthfeel. Long, lingering, complexly satiating finish.

  • Colombia Finca Samboni Gesha Anaerobic Natural

    High-toned, fruit-driven. Raspberry jam, cocoa nib, Meyer lemon zest, narcissus, a hint of oregano in aroma and cup. Sweetly tart structure with bright, juicy acidity; round, plush mouthfeel. The confident finish centers around notes of raspberry and cocoa nib.

  • Ethiopia Worka Sakaro Anaerobic Natural

    Sweetly tart, fruit-driven, chocolaty. Brightly sweet with vibrant, high-toned acidity; lively, syrupy mouthfeel. Long, lingering, flavor-saturated finish, juicy and bright.

  • Sweet Holiday Blend

    Deeply sweet, richly fruit-forward. Dark chocolate, tangerine zest, candied hazelnut, fresh-cut fir, cinnamon in aroma and cup.

  • Flight Seasonal Espresso

    Richly spice-toned, deeply floral. Honeysuckle, black cherry, baking spices, dark chocolate, amber in aroma and small cup.

  • Organic Floyd Farmhouse Blend

    The gentle finish centers around notes of baking chocolate and hazelnut with magnolia undertones.

  • Papua New Guinea Baroida Estate Natural

    Buoyant, delicate, vivacious. A bouquet of flowers — rose, magnolia, more — plus lemon, sandalwood, fresh tobacco in aroma and cup.