Taking Good Care of Our Coffee, Our People, Our Farmers, Our Planet
Established in 2010 in downtown Floyd, VA (pop 432), Red Rooster was created with the simple notion of roasting excellent coffee for the owner’s existing coffee house. Soon, word of Red Rooster's quality spread around Virginia and up and down the East Coast.
Today, we employ over 40 people while roasting some of the best coffee in the world.
While we've won numerous awards and accolades for our coffee quality, our true passion is in making a positive social impact both at home and abroad at the coffee's origin.
Roasting coffee to its highest potential, putting quality and customer satisfaction first.
Providing a livelihood and a fulfilling working life for our employees
Paying high premiums and giving back to social programs
Using biodegradable and earth friendly choices in every possible way
From the very beginnings of Red Rooster, we have operated under three main ethical tenets.
We source all of our coffee responsibly. We use Organic and Fair Trade coffees for all of our signature blends and many of our single origins. When our coffees are not Organic or Fair Trade, they are of premium quality, transparently sourced from estates and farms that are known to treat workers equitably and take care of the land. In many cases we buy coffee from farmers and traders in the country of origin, meaning more money flows into the country and farmers can take better care of their coffee trees and their families.
We have always strived to operate sustainably in our daily operations by offering biodegradable coffee bags, having our bags hand-printed locally using water-based inks, composting our chaff with local organic farms, and minimizing our footprint by recycling and reusing within our facilities. We use only compostable to-go products in our coffee shop. In fact, our co-owner, Haden, was a founding member and president of the local sustainability non-profit, SustainFloyd.
As a family business, we have always strived to do our part to help create a vibrant local community by hiring locally, providing a living wage and full health care benefits to our employees, contributing to local charities, and participating in local fundraisers all with the intention of developing into an economic and social anchor in our small rural community. In 2018 we licensed an onsite day care specifically for our employees children.