Roasting exquisite coffee while making an impact at origin and at home.

Taking Good Care of Our Coffee, Our People, Our Farmers, Our Planet

Established in 2010 in downtown Floyd, VA (pop 432), Red Rooster was created with the simple notion of roasting excellent coffee for the owner’s existing coffee house. Soon, word of Red Rooster's quality spread around Virginia and up and down the East Coast.

Today, we employ nearly 50 people while roasting some of the best coffee in the world.

While we've won numerous awards and accolades for our coffee quality, our true passion is in making a positive social impact both at home and abroad at the coffee's origin.

  • Our Coffee:

    Roasting coffee to its highest potential, putting quality and customer satisfaction first.

  • Our People:

    Providing a livelihood and a fulfilling working life for our employees

  • Our Farmers:

    Paying high premiums and giving back to social programs

  • Our Planet:

    Using recycled and earth friendly choices in every possible way

Awards & Accolades

  • 3 time Good Food Awards Winner
  • 1st place, America’s Best Cold Brew, Coffee Fest Baltimore
  • Annual Top 30 Coffees on Coffee Review, 2015-2018, 2020-21, 2023
  • 50+ coffees scoring 90+ on Coffee Review
  • 1st Place Brewers Cup, TN US Coffee Champs Qualifiers, 2019
  • Golden Bean Silver & Bronze Medals 2016, 2017, 2019
  • Ninth place US Brewer’s Cup Championship, Seattle
  • 1st Place, America's Best Espresso, Coffee Fest NYC

Coffee with a Conscience

From the very beginnings of Red Rooster, we have operated under three main ethical tenets.

Transparently Traded Coffee

We source all of our coffee responsibly. We use Organic and Fair Trade coffees for all of our signature blends and many of our single origins. When our coffees are not Organic or Fair Trade, they are of premium quality, transparently sourced from estates and farms that are known to treat workers equitably and take care of the land. In many cases we buy coffee from farmers and traders in the country of origin, meaning more money flows into the country and farmers can take better care of their coffee trees and their families.

Sustainability and Environmental Action

We strive for sustainability in our daily operations by offering coffee bags that are made from over 50% Post-Consumer Recycled (PCR) plastics and are manufactured in Virginia. We compost our chaff with local organic farms and minimize our footprint by recycling and reusing within our facilities. We use only compostable to-go products in our coffee shop. Our co-owner, Haden, was a founding member and president of the local sustainability non-profit, SustainFloyd.

Impact at Home

As a family business, we try hard to do our part to help create a vibrant local community by hiring locally, providing full health care benefits to our employees, contributing to local charities, and participating in local fundraisers; all with the intention of developing into an economic and social anchor in our small rural community. In 2018 we licensed an onsite day care specifically for our employees children.

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